Fade Raising €530k (€225K Committed)


Fade allows golfers to get a unique, unforgettable, and hassle-free golfing experience providing tailored tee-time reservations, accommodations, and other services wherever golf enthusiasts’ travels take them in Europe.

Find out more at Fade website.


€1,2k net monthly revenues in January 2024 (+23% MoM) and 30k (+43% MoM) golf enthusiast customers primarily in the UK, Sweden, Norway, Finland, and Denmark. 

The Ask

Fade is now looking to raise €530k pre-seed funding. The ideal investor would have expertise in booking services, traveltech, B2C, golf, sportstech, and mobile apps. The investment is needed to:

  1. Reach 30k more golf players on established markets (Nordics + UK), and €0.10M net annual revenue by Q1 2025.
  2. Add Golfstays (Accommodation) to our offerings, which holds significant revenue potential.
  3. Further develop and enrich our product by adding more sales channels (Web) and incorporating more golf clubs in Europe.


Launched in May 2023 in Stockholm, Fade is poised to capture a significant share of the global golf travel market worth €20Bn (+7.6% CAGR/Year). 

Business Model 

Fade is monetizing through transaction fees and monthly subscription fees charged to golf facilities and golf players. Revenue growth is projected at 15x YoY (breakeven in Q3 2025), reaching €9,5M (net) by Q4 2027.


Fade team of 10 (1 full-time founder, 4 full-time employees and 5 advisors), with 79% (76% after this round’s share issue) total ownership and €50M in previous exits, combines 30+ years of SportTech, SaaS, commercial, and software expertise.

Competitive Advantage

Key USP vs. competitors like Leading Courses (NL), Golf Now (USA), Golfbreaks (UK), and Golfscape (UK) is that Fade is the only one in the world offering a holistic golf travel experience, seamlessly integrating accommodation, tee times, and peripheral services, simplifying the entire journey for the modern golfer.

Round Details

At a €2M pre-money valuation, Fade aims to close this pre-seed round by 30 March 2024. Some existing angel investors have already committed to join with approx. €225k. The minimum investment ticket size is €25k.

Fade has previously raised €740k in private capital in 2022 and 2023 from angel investors and family offices to develop its MVP and validate the product market fit. After this investment round is secured, Fade is fully ready for international commercial uptake and will have the necessary traction for the next seed round in 2026. Fade is seeking to exit in 4 to 5 years at a target valuation of €220M (>20x return of investment).

Get in Touch

Carl, Arnetz, Founder & CEO is speaking with potential investors over the next few weeks and is keen to pitch, demo and open up their KPIs and financial plans in detail. 

Request the pitch deck and schedule a call with the founder by clicking below.

Pick a Time for a Call with Carl Arnetz (CEO) of Fade