Fitfame Seeking €550k Investments (€120k Committed)

Copyright: Fitfame Oy 2023

At a Glance

Fitfame is a community app for sport influencers and their fans. On Fitfame, influencers can offer their training programs and private content for less than €10 / month to their fans.

Traction and Ask

With €700 MRR and 60+ customers, including influencers like Melina Keltaniemi, two time world champion in fitness, Fitfame is now looking to raise €550k pre-seed funding. In addition, the ideal investor would have expertise in B2C SaaS products and experience in the US market. The investment is needed to:

  1. Enter the US market with the current product.
  2. Reach a minimum of €60k MRR by Q4 2024.
  3. Strengthen the team with 3 new hires in sales, marketing and customer success.

Market, Business Model, Financials and Team

Within a creator economy market expected to reach €50Bn by Q4 2023 (+35% CARG/Year), Fitfame was founded on 15 January 2023 in Helsinki, Finland.

Fitfame is monetizing mainly through commission fees charged to influencers. Influencers can choose a monthly plan for their fans and we charge 22-30% of all the revenue they generate. 

Fitfame’s team of 1 full time and 1 part time co-founders, 3 full time employees and 4 part time team members combines 30+ years of commercial, SaaS technology and software development expertise. 

Competitive Advantage

Key USPs versus competitors like Patreon, & Twitch, are: 

  • Growth & Marketing support for the influencers.
  • No algorithms messing up the visibility. 
  • Our niche product for sport and fitness influencers.

Round Details

At a €3M pre-money valuation, Fitfame aims to close this pre-seed round by 31 July 2023. ABI innovision has committed €120k investment and the minimum ticket size €25k.

Fitfame has previously raised €180k in private capital and €50k in grants from Ely-Keskus (Finnish center development fund) to develop its MVP, which means that, after this investment round is secured, Fitfame is fully ready for international commercial uptake.

Get in Touch

Jukka Mitrunen (Co-founder & CEO) and the other founders are speaking with potential investors over the next few weeks and are keen to pitch, demo and open up their traction and financial plans in detail.