IVALO.COM Seeking €1M Investments (€750k Committed)

One-Liner

IVALO.COM is the world’s fastest-growing marketplace for sustainable fashion. Connecting end-customers to sustainable fashion brands with a strong focus on impact data.

Traction and Ask

With €2,6M GMV and €800k net annual revenues in the last 12 months (~10% MoM in the last 3,5 years), 2M website visitors, ~200 fashion brand customers (from 27 different countries) and a successful Netherlands market entry in 2023, IVALO.COM is now looking to raise a €1M seed round. The ideal investor would have expertise in e-commerce, fashiontech, B2B, data, sustainability or just general interest in impact investing. The investment is needed to:

  1. Speed up the current growth, reaching €5M annual net revenues, 300 brand customers and cashflow positivity by Q3 2024.
  2. Continue expansion to the Netherlands, where IVALO.COM has already reached €100k+ sales in 2023 during its test-marketing period.
  3. Hire one Head of Data to further monetize B2B sustainability data.


Market, Business Model, Financials and Team

Founded in 2015 in Helsinki, IVALO.COM is poised to capture a significant share of the global sustainable fashion market worth $7,5Bn (+23% CAGR/Year). 

IVALO.COM has two business models and will reach cashflow positivity with current growth in Q3 2024:

  1. B2C Marketplace – Connecting end-customers with fashion brands with ~40% commission from sales charged to fashion brands, without own warehouse.
  2. B2B Sustainability Data & Report – Industry-leading sustainability data for fashion brands with a monthly recurring revenue business model.


IVALO.COM is a team of 13 full-time employees (incl. 3 co-founders), a professional board and a wide advisory network, with 40+ years of e-commerce and tech experience and 3 successful exits in e-commerce businesses. 

Competitive Advantage

IVALO.COM has developed a 360 Sustainability Validation Tool during the last 4 years together with top industry professionals and has the most advanced sustainability data on the market with 250+ data points, used by 2M customers and ~200 fashion brands.

360 Tool is also compliant with the upcoming EU Green Claim laws that are preventing big e-commerce companies from entering the market until the rollout period ends in 2027, giving IVALO.COM a clear market advantage.

Round Details

€1M convertible note (€750k committed from current investors, new business angels and family offices) with 10% p.a interest rate and €15M cap valuation (25% discount from €20M valuation). The minimum investment ticket size is €20k. The deadline is February 1, 2024.

*** Open to discuss other options as well ***

During 2016-2019, IVALO.COM worked on product-market fit, and after founding it in 2020, it delivered the fastest and strongest growth numbers in the industry, globally.

By 2027, IVALO.COM will be Europe’s leading sustainable fashion e-commerce platform, with projected annual total sales surpassing €100M (reached with our current growth speed after closing this round). Following the implementation of EU Green Claims laws and the entry of big e-commerce players starting in 2028, IVALO.COM plans an exit in 4-5 years via M&A or IPO, targeting a valuation of over €300M (20x ROI).

Get in Touch

Matti Lamminsalo, CEO & co-founder, is speaking with potential investors over the next few weeks and is keen to pitch, demo and open up their KPIs and financial plans in detail. 

Get in touch with us to request IVALO.COM pitch deck or Pick a Time for a Call with Matti Lamminsalo CEO of IVALO.COM