Monthly of Sweden Seeking €404k Investments (€162k Committed)

Copyright: Monthly of Sweden AB, 2023

At a Glance

Monthly of Sweden is the number one menstrual cup company in Sweden, which has now developed an incontinence device and period panties to help women with every drop to get their freedom back.

Traction and Ask

With €36k net revenues in 2022, 25% increase in sales compared to 2022, 210k+ customers and a couple of retail agreements with Lindex and Coop, Monthly of Sweden is now looking to raise €404k pre-seed funding. In addition, the ideal investor would have expertise in either FemTech, internationalization or incontinence in Europe. The investment is needed to:

  1. Validate and reach medical device standard for Monthly of Sweden’s Inconti product and enter the rest of the Nordics market in 2025;
  2. Reach €1,9M net revenues and 10k+ sold products per month by Q4 2025;
  3. Strengthen the team with 1 new hire in marketing, and 1 new hire in tech development. 

Market, Business Model, Financials and Team

Within a global market worth $10Bn+ for incontinence products and an expected reach of $280M for period panties by 2026, Monthly of Sweden was founded in 2015 in Halmstad, Sweden and was the first company to start producing menstrual cups in Sweden. 

Monthly of Sweden is monetizing through B2B and B2C sales charged to both end customers as well as retailers. Revenue growth is projected at 100% YoY (breakeven in Q2 2026), reaching €3,95M by Q2 2026. 

Monthly of Sweden’s team of 5 (2 full-time co-founders and 3 full-time employees) combines 25+ years of commercial, MedTech, FemTech, and period market expertise. 

Competitive Advantage

Key USPs versus competitors like Essity (manufacturer of pads and tampons) or Belladot (manufacturer of menstrual cup Evelina) are: 

  • Menstrual cups made in Sweden – fair conditions and medical device standards; 
  • Inconti – Incontinence device that prevents leakage;
  • Monthly Wear – period panties in naturally antibacterial fabric. 

Round Details

At a €4.9M pre-money valuation, Monthly of Sweden aims to close this pre-seed round by 1 September 2023. Some investors have already committed €162k. €40k is the minimum investment ticket size.

Monthly of Sweden has previously invested €162k of its own capital and raised €808k in private capital from crowdfunding to develop its MVP and get FDA clearance in order to enter the US market, which means that, after this investment round is secured, Monthly of Sweden is fully ready for international commercial uptake.

Get in Touch

Lisa Perby, CEO and Founder, and the other founder are speaking with potential investors over the next few weeks and are keen to pitch, demo and open up their traction and financial plans in detail. 

Please let me know if this is of interest and I will arrange an introductory call.