One-Liner
Munchi is an AI powered marketing platform designed to help small restaurant owners combat fragmentation, operational inefficiency and low profit margins.
Traction and Ask
With €110k annual revenues expected in 2023 (80% MoM), 60+ restaurant partners such as Momotoko, Noodle Story and Bun2Bun and operations in 6 cities in Finland and Estonia, Munchi is now looking to raise €350k pre-seed funding. The ideal investor would have expertise in SaaS and/or foodtech. The investment is needed to:
- Enter the Swedish market;
- Reach 200 more restaurant partners and €500k ARR by Q4 2024;
- Strengthen the team with 3 new hires in sales and 2 new hires in tech.
Market, Business Model, Financials and Team
Founded in 2022 in Helsinki, Finland, Munchi is poised to capture a significant share of the global foodtech market worth €160B (+10% CAGR/Year).
Munchi is monetizing mainly through SaaS fees charged to small restaurant owners. Revenue growth is projected at 5x YoY (breakeven in Q4 2023), reaching €2M by Q4 2025.
Munchi team of 7 (3 full-time co-founders and 4 full-time employees) combines several decades of commercial, foodtech and SaaS expertise.
Competitive Advantage
Key USP versus competitors like Bestorante is that we are the world’s first and only solution blending AI-driven capabilities with food tech. Our all-in-one platform uniquely empowers small restaurants with unmatched growth and efficiency, setting us apart from any other fragmented tools in the market.
Round Details
At a €2M pre-money valuation, Munchi aims to close this pre-seed round by 15 November 2023. Some minority investors have already committed to join with €50k. The minimum investment ticket size is €20k.
Munchi has previously raised €195k in private capital from angel investors to develop its MVP and validate the product-market-fit, which means that, after this round is secured, Munchi is fully ready for international commercial uptake. Munchi is seeking to exit in 4 years at a target valuation of €50M (25x return of investment).
Get in Touch
Mario Henningson, Co-founder & CEO, and the other founders are speaking with potential investors over the next few weeks and are keen to pitch, demo and open up their KPIs and financial plans in detail.