At a Glance
NayaDaya Oy empowers companies and investors to identify and manage HR risks, such as resignation, M&A and investment failures. NayaDaya developed Empathy Analytics®, a unique solution based on emotions and science to truly understand the root causes behind employee engagement and disengagement.
Traction and Ask
With €111k net revenues in 2022 and 10 customers, such as Finnish financial administration service Rantalainen Group, NayaDaya is now looking to raise €150k pre- seed funding. The ideal investor would have expertise in M&A, buyout investments, HR, and the Nordics market. The investment is needed to:
- Go-to Market: marketing, sales, opening 5-10 long-term customer relationships in Finland and Nordics by Q4 2023
- Deepen Strategic Partnerships: especially Deloitte
- Execute Tech Roadmap: more scalable and automated order-delivery process
Market, Business Model, Financials and Team
Founded in 2016, located in Tampere (Finland), NayaDaya is poised to capture a significant share of the global M&A focused HR analytics market worth €2Bn (+4-8% CAGR/Year).
NayaDaya is monetizing mainly through analytics as a service: automated service process with recurring revenue charged to companies with inorganic growth and capital investors, starting from the Nordic countries. Revenue growth is projected at 3x YoY (breakeven in Q4 2023, reaching €900k by the end of 2024).
NayaDaya team of 7 (2 co-founders and 5 partners) combines several decades of experience in emotion and behavior science, marketing, communication, data analytics, HR, and management consulting.
Competitive Advantage
Unlike Empathy Analytics®, traditional satisfaction and NPS surveys and pulses such as Survey Monkey, Questback, and Officevibe fail to measure engagement or disengagement levels and their underlying reasons.
By utilizing emotions and science, Empathy Analytics® effortlessly identifies these levels and causes. In addition, unlike traditional surveys, Empathy Analytics® provides valuable insights into HR risks, including employee and productivity loss, using just three standard questions. It does so without relying on pre-selected questions, making it a unique and unmatched solution in the market.
Round Details
At a €955k pre-money valuation, NayaDaya aims to close this pre-seed round by August 31, 2023 or until €150k is secured. Some minority investors have already committed to join with €72,5k, which includes €50k from the current owners. The minimum investment ticket size is €15k.
NayaDaya Oy has previously invested €189k of its own capital and raised €105k in grants from Business Finland and Ely-keskus and €245k in loans from Business Finland and Nordea to develop the product market fit and business model, which means that, after this investment round is secured, NayaDaya is fully ready for international commercial uptake. NayaDaya is seeking to exit in 3-4 years at a target valuation of €10M.
Get in Touch
Timo Järvinen, Co-founder and CEO, and the other partners are speaking with potential investors over the next few weeks and are keen to pitch, demo and open up their traction and financial plans in detail. Please let me know if this is of interest and I will arrange an introductory call.
Innovation Manager Finland Ltd. is not a registered broker-dealer and does not offer investment advice or advise on the raising of capital through securities offerings. Innovation Manager Finland Ltd. does not recommend or otherwise suggest that any investor make an investment in a particular company, or that any company offer securities to a particular investor. Innovation Manager Finland Ltd. takes no part in the negotiation or execution of transactions for the purchase or sale of securities, and at no time has possession of funds or securities.