Perfect Cellar Seeking €600k Investments (€300k Already Committed)

Copyright: Perfect Cellar Ltd., 2023

At a Glance

Perfect Cellar is an online wine retailer with a platform to deliver the best at-home wine experience for discerning wine consumers using emerging technology as an enabler.

Traction and Ask

With €1.8M+ lifetime net revenues and 3,000+ active customers, Perfect Cellar generates 65%+ revenue from repeat purchases with an annual average revenue of €800 per customer. Perfect Cellar is now looking to raise €600k pre-seed funding from investors with digital growth, AI and marketplace expertise in the online retail sector, or investors with a passion for wine. I The investment is needed to:

  1. Consolidate the market position in the UK and expand into key US states (Texas, California and Florida) as well as Germany and Nordic Countries.
  2. Reach 4,000+ customers and €4M+ net revenue by Q4 2024 and 20,000+ customers and €20M+ net revenue by Q4 2026 in the UK alone.
  3. Strengthen the team with 2 new hires, 1 in digital marketing and 1 in technology development.

Market, Business Model, Financials and Team

Founded in 2020 in London, UK, Perfect Cellar is poised to capture a share of the global wine online retail market worth over €300Bn/year (5.52% CAGR 2023-2027).

Perfect Cellar is monetizing mainly through online retail sales and subscriptions charged to B2C customers. Perfect Cellar is also developing a global marketplace to enable selected winemakers to offer their wines directly to consumers. Revenue growth is projected to reach €1.1M in 2023 (breakeven in Q4 2023), and €20M by Q4 2026.

Perfect Cellar team of 8 (4 full-time co-founders and 4 part-time employees), with a seasoned Advisory Board which includes the former CEO of a FTSE 100 (RSA), the former CIO of Easyjet and the former Chief Innovation Office at McLaren F1, collectively has 50+ years in creating billions worth of value in multiple sectors, including consumer retail.

Competitive Advantage

Key USP versus competitors like Naked Wines, Virgin, Laithwaites, Wine Society, Vivino is our first in the world platform that enables consumers to build their own Virtual Wine Cellar online and enjoy a unique tech-led wine experience in the comfort of their home.

Round Details

At a €3.5M pre-money valuation, Perfect Cellar aims to close this pre-seed round by 30 September 2023. Some minority investors have already committed to join with €300k. The minimum investment ticket size is €30k.

Perfect Cellar has previously raised €500k private capital from angel investors to develop its MVP. This means that, after this investment round is secured, Perfect Cellar will be ready to launch a full scale international commercial uptake. Perfect Cellar is seeking to exit in 3-4 years at a target valuation of €100M (30x return of investment).

Get in Touch

Moez Seraly, Perfect Cellar Founder and CEO, and the other founders are speaking with potential investors over the next few weeks and are keen to pitch, demo and open up their traction and financial plans in detail.