Reference Case: EIC Accelerator

Reference Case: EIC Accelerator

RePack: Reusable packaging as a service for e-commerce


Finnish innovator Plan B From Outer Space Oy has received a funding boost to complete the development of RePack, a reusable packaging service and loyalty program for e-commerce, whereby delivery packages can be conveniently and easily returned, and then reused.

User Needs and Benefits

Online retail is on the rise in the EU but so is the amount of packaging thrown away. Only half of the packaging material is recycled. As a result, e-commerce packaging is unpacking a huge problem. 

RePack is delivered as a service, where webstores pay a cycle fee, covering the cost of the package and prepaid empty returns. Empty packaging is returned to a RePack hub, where packages are checked, cleaned and redistributed back to the webstores. RePack includes a support service, where end-users can be rewarded for taking part with vouchers, charity donations or deposits. 

RePack simply replaces single-use delivery packaging with a reusable and returnable solution. It is proven to work on pilot scale with over 50 web-stores in 14 countries and is a concrete solution to reduce packaging trash in e-commerce.

Project Goals and Results

The key objective of the project is to reduce the cost per delivery of the RePack sustainable solution from 2,0 eur to 0,50 eur to compete with current unsustainable alternatives. This is enabled through establishing a new returns channel and by scaling RePack to 100.000 weekly deliveries by fully automating all aspects of the service. 

The service is cost-effective and already tested on a small-scale in an operational environment. The project expects its RePack solution to replace single-use packaging all together.

Key Figures

  • The total budget is 1.7 million €
  • The grant is 1.2 million €
  • The schedule is 2019 – 2021