Reference Case: Fafa’s Trademark International Oy

Reference Case: Fafa's Trademark International Oy

Innovation

Tasty falafels and side dishes.

User Need and Benefits

High quality street food is a growing market trend internationally, especially in bigger cities. The franchising concept needs to have a business model, which supports very fast growth.

Project Goals and Results

The project goal is to expand into international markets. The project has the following tasks:

  • Develop an international brand strategy and social media communication strategy
  • Study new international markets
  • Develop the international strategy and business model

Key Figures

Budget: 180.400 €. Grant: 90.200 € (50 %)

Schedule

24 months in 2015 – 2017