Sumo Apps Raising €2M (€550k Committed)

Sumo Apps is a cloud-based creative suite with over 10M MAU, partnered with Google and Samsung, expanding into new verticals like AI, edtech and the creator economy.

Find at more on Sumo Apps website.

Traction 

€300k net annual recurring revenue in 2023 (280% YoY), recently established a partnership with Samsung, and adding new revenue streams, including: Digital Advertisements, Premium Subscription Tier, and Transaction Fees.

The Ask

Sumo Apps is now looking to raise €2M seed funding. The ideal investor would have expertise or networks in the creator economy, product customisation or edtech.
The investment is needed to:

  1. Develop and market the Digital Marketplace for Sumo’s creators. This will add new revenue streams and increase user retention. 
  2. Strengthen the team with 2 key hires in the US, with substantial experience in the Creator Economy, business development and revenue generation. 
  3. Reach positive EBITDA by FYE 2024; €5M net annual revenue by Q4 2025; 1M paying B2C customers and become the market leader for Creator Tools.


The Market

Founded in 2020 in Helsinki, Finland, Sumo Apps is the next big thing in the creator economy, which is a market estimated at €100Bn+ with 35% CAGR / year. 

Business Model 

Sumo currently monetizes through subscription fees for its users; along with licensing its API to partners for 15%-25% revenue sharing. Additionally Sumo will be adding new revenue streams during the first half of 2024:

  • Digital Advertising to its 10MM MAU, estimated to generate ~$35K/m in revenue.
  • Higher subscription tier for users that wish to sell and/or license their digital works on Sumo’s Digital Marketplace.
  • Transaction fees of 15% for all purchases or licenses of digital works. 

Team

Sumo team of 10 full-time and 6 part-time employees and 4 advisors, based in Helsinki (Finland) and Alicante (Spain), with 78% total ownership and €20M in previous exits, combines several decades of managerial, commercial and edtech/AI/Web3 expertise. 

Competitive Advantage

Sumo Apps has the same technology stack, but more potential than competitors like US based Canva and Figma (both valued $10Bn+), having a full creative suite in the cloud, that allows creators to monetise their digital content in one place and allows our partners to offer additional ways to engage and monetise their users. Sumo’s unique approach of providing creative tools to students and helping them to become future content creators and monetize their content, makes Sumo very attractive for our partners like Google, Microsoft and Samsung.

Round Details

*** -20% Valuation (€16M) Until May 15th 2024 ***

At a €20M valuation cap, Sumo Apps aims to close this €2M seed round by May 15, 2024. Convertible note, with 6% interest and 20% discount for the next round.Some angel investors have already committed to join with €550k.

The minimum investment ticket size is €50k.Sumo Apps has previously raised €3,3M in private capital in 2021-2023 from angel investors (Leonid Radvinsky, Big Bets, Brand ID) to develop its platform and validate the product market fit. After this investment round is secured, Sumo Apps is fully ready for international commercial uptake, and approaching its Series A end of 2024, beginning of 2025. Sumo Apps is seeking to exit in 5 years via IPO/M&A in the US at a target valuation of €5Bn (300x return of investment).

Get in Touch

Lauri Koutaniemi, Founder & CEO, is speaking with potential investors over the next few weeks and is keen to pitch, demo and open up their KPIs and financial plans in detail. 

Request the deck and get on a call with the founder:

Pick a Time for a Call with Lauri Koutaniemi CEO of Sumo Apps