War on Cancer Seeking €350k Investments

Copyright: War on Cancer AB, 2023

At a Glance

War On Cancer (WOC) AB is a patient-founded, social impact company for cancer patients, survivors, and loved ones. As one of the biggest cancer communities in the world, WOC platform provides a safe space to connect and belong when cancer causes social isolation. Through already established business relationships with the top-tier global pharmaceutical companies we bridge the gap between cancer patients and cancer research.

Traction and Ask

With €450k net revenues in 2022, 55k+ users and 10+ customers such as Pfizer Inc., AstraZeneca, Janssen, BMS, MSD, WOC is now looking to raise €350k funding to:

  1. Build a sales organization with industry experience that can meet market demand
  2. Reach and sign deals with the top 20 pharmaceutical companies and achieve €2M net revenues by end of 2023.

Market, Business Model, Financials and Team

WOC was founded in 2017 in Stockholm, Sweden in a “Patient Insights“ global market worth €13B+ (€30B by 2030). WOC is monetizing through selling patient insights data generated on its platform. Clients range from top-20 pharmaceutical companies to healthcare providers and other life-science companies that impact cancer patients’ lives. WOC projects to reach break-even by Q4 2023, and generate €2M ARR by Q4 2024. The WOC team consists of 11 full time employees, who combine extensive healthcare and life-science expertise, seasoned tech-knowledge, and industry-specific business development skills.

Competitive Advantage

We differentiate ourselves from competitors in that we are the only patient-founded, and patient-first platform, which means we have an engaged and trusting pool of patients willing to share their insights. Plus, we’re one of the biggest cancer communities worldwide, which means we own vast and diverse data with which we can easily help partners gain valuable insights on a general and client-specific level.

Round Details

At a €10M (pre) / €11M (post) valuation, we aim to close this round by 31 May 2023 with a €35k minimum investment ticket size.

WOC has previously raised €6.7M in private capital from angel investors since 2018 to develop its platform. This round, and a double-down focus on revenue and reaching sustainability means that with this invested capital, WOC is fully ready for international commercial uptake.

Get in Touch

Sebastian Hermelin (CEO / Co-Founder) is speaking with potential investors over the next few weeks and is keen to pitch, demo and open up their traction and financial plans in detail.

Get in touch with us to find out more.