Innovation
Tasty falafels and side dishes.
User Need and Benefits
High quality street food is a growing market trend internationally, especially in bigger cities. The franchising concept needs to have a business model, which supports very fast growth.
Project Goals and Results
The project goal is to expand into international markets. The project has the following tasks:
- Develop an international brand strategy and social media communication strategy
- Study new international markets
- Develop the international strategy and business model
Key Figures
Budget: 180.400 €. Grant: 90.200 € (50 %)
Schedule
24 months in 2015 – 2017