Building a startup is hard. I know because I’ve been there—wondering if my company was ready for the next step. After helping hundreds of founders grow their businesses, I created Pitchago to answer that exact question. It’s a straightforward tool that looks at a business from every angle and tells you exactly where you stand. Think of it as a health check for a startup that shows what’s working, what isn’t, and what to fix first.
Take the 5-minute assessment today. Identify and address the gaps in your startup before they turn into bigger challenges tomorrow.
As a former startup CEO, I understand the unique struggles founders face, particularly with fundraising and investor management. Over my career, I’ve built multiple ventures, learning essential lessons along the way. Here are some key insights for aspiring founders.
In the early days, it’s crucial to validate your business idea and focus on sustainability. Prioritizing what matters most, like understanding customer needs and ensuring team capabilities, is essential. I created tools to help founders evaluate progress and focus on priority areas, keeping clarity amid startup chaos.
Continuous improvement is key. I implemented deep-dive workshops to tackle issues in customer ROI, product usage, and team dynamics, scoring each on impact and effort to prioritize high-leverage fixes. This structured approach nurtures a culture of transparency and accountability.
In 2021, I launched Pitchago, a platform democratizing access to startup guidance. Too many promising founders struggle to find the support they need. Pitchago bridges this gap by providing practical tools for business assessment, task prioritization, and mentorship.
A powerful lesson I’ve learned is the importance of asking the right questions—questions about value, metrics, and product-market fit. Founders should constantly refine their approach and seek scalability not just in product but in operations and mindset.
Collaboration is the cornerstone for startup growth. Startups thrive when founders, mentors, and investors align toward shared goals, building a stronger entrepreneurial ecosystem. My work focuses on supporting founders, guiding them on their journey to success, and helping them reach their full potential.
Thorgeir Einarsson
Founder & CEO of Pitchago
Thorgeir Einarsson has raised over $150M in venture capital for his startups in Silicon Valley and the UK and is a trusted adviser to many European ventures. As a former founder and CEO in Palo Alto, he knows the challenges of balancing business growth with fundraising. In 2006, he founded Elevera Advisers to help startups streamline their funding processes. Now, with Pitchago, he has digitized this expertise, providing founders worldwide with tools to prepare for investment and drive growth.